GM vs Chrysler
I would like to hear our beloved Jennifer comment about the questionable nomination General Motors' new advertising and marketing czar Bob Lutz which responsibilities beyond creative design will include brands, marketing, advertising and communications.
Obviously, this choice doesn't make consensus according to columnist and chairman of Ries & Ries Al Ries, who openly asked in a recent article in Advertising Age "Has respect for marketing fallen so low that the most difficult job in the profession (getting GM out of the ditch) can be given to someone with so little experience in marketing?"
I have to say... I'm curious about what Bob's gonna come up with against the last BBDO campaign for Chrysler; "Cash for Clunkers", where the automaker pushes a cash incentive of $4,500 or zero-percent financing for 72 months for most 2009-model on top of the incentive of between $3,500 and $4,500 for buyers whose trade-in vehicle qualifies for the government's Car
There a saying in marketing that says: "You cannot beat $5 sunglasses". A $9,000 incentive to buy a new vehicle seems pretty hard to beat for me, so "Good luck Chuck!" (pointing at Bob).
Jennifer?
See the full article: http://adage.com/columns/article?article_id=138150
Obviously, this choice doesn't make consensus according to columnist and chairman of Ries & Ries Al Ries, who openly asked in a recent article in Advertising Age "Has respect for marketing fallen so low that the most difficult job in the profession (getting GM out of the ditch) can be given to someone with so little experience in marketing?"
I have to say... I'm curious about what Bob's gonna come up with against the last BBDO campaign for Chrysler; "Cash for Clunkers", where the automaker pushes a cash incentive of $4,500 or zero-percent financing for 72 months for most 2009-model on top of the incentive of between $3,500 and $4,500 for buyers whose trade-in vehicle qualifies for the government's Car
There a saying in marketing that says: "You cannot beat $5 sunglasses". A $9,000 incentive to buy a new vehicle seems pretty hard to beat for me, so "Good luck Chuck!" (pointing at Bob).
Jennifer?
See the full article: http://adage.com/columns/article?article_id=138150
Replies to This Discussion
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Permalink Reply by Jennifer Cannon on -
I read this I think yesterday....what a crock!! I was already pretty annoyed by Marketers trying to ride the "stimulus" ads...but the cash for clunkers must be my least favorite. Just because we are in a recession, doesn't mean we get dumber...or are we? I abhor advertising techniques that prey on the weakness of it's customer...sick, but it reveals who is behind the desk at some of these agencies.
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