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Howard Larson
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  • Palatine IL
  • United States
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Started this discussion. Last reply by Mike Cooper Mar 14.

 

Larson & Associates / Target Marketing & Telesales for New Account Acquisition

Latest Activity

Howard Larson added a blog post
As we close on 2009 and the first real year of having twitter as a major part of our marketing what have we learned? 1st, I really don’t need to know all this stuff right now. That’s right, most things can wait. 2nd That being said I do like to fi…
yesterday
Howard Larson added a blog post
Monday: October Consumer Credit Tuesday: Wednesday: October wholesale inventories, Thursday: October trade balance, Weekly initial jobless claims Friday: November retail sales, October business inventories Larson Notes: I was surprised at the drip…
on Monday
Howard Larson added a blog post
What is a lead? Do you really know what a lead for your company is? Do you know when a prospect has everything lined up to buy form you. Or are you sitting there with the old “if they can fog a mirror they are a lead” mentality? In the business to…
on Friday
Howard Larson added a blog post
Getting the best lead generation usually comes down to keeping focused on a few things: First, target the right prospects. Review who has bought from your company in the past year and develop an ideal prospect model. Industries, company size, geogr…
December 3

Profile Information

Name of Your Business?
Larson & Associates
Your Title and/or Position in your company?
Owner
Industry of your business:
Marketing
Our company conducts business:
Internationally
Number of Employees in your company:
6-20
Describe your product and Service:
Marketing and Consulting to businesses

We make good business great and great businesses ever better.

A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve consistent and desired growth.

Our speciality is New Account Acquisition. This is telesales and guerrilla marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, but a new way for you to gain new accounts and grow your business.

Awards and Honors:
1981 PIA Merit Award 3rd place
1988 Helen Cody Baker Award 1st Place
1988 Chicago Excellence In Typography Award
1989 Sales Profesionals International - Club Service Award - Bronze Award
1993 Sales Profesionals International - Club Service Award -Bronze Award
2003 Graphic Design USA 1st place
2006 Black MBA Assoication Media Award 1st place

Listed in:
Marquis Who’s Who In Advertising
Who’s Who in America
Who's Who in the World

Larson & Associates
678 N. Eagle Lane
Suite 201
Palatine IL 60067

847-991-0488
larsonassoc1975@yahoo.com
Your Business website:
http://www.larsonassociates.ws
Business Site#2
http://member.merchantcircle.com/larsonassociates
Company Blog
http://larsonassociates.blogspot.com
Year this business started?:
April 16, 1975
Year you became a decision maker for the company?
1975
Country:
USA
State if US: (type 'none' if not in US)
IL
City (Business Location)
Palatine
Your Twitter address * www.twitter.com/yourname
http://Palatine
Links to other Social Networking Sites I am a member of:
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
http://www.sta.rtup.biz/profile/HowardLarson
http://mylinkingpowerforum.ning.com/profile/HowardLarson
http://www.myspace.com/larson_associates
http://twittergogetters.ning.com/profile/HowardLarson
http://frontofficebox.ning.com/profile/HowardLarson
http://adgateworld.ning.com/profile/HowardLarson
http://legalasone.ning.com/profile/HowardLarson
http://ultimateconnection.ning.com/profile/HowardLarson
http://www.startupspace.com/profile/HowardLarson
http://bloggersanonymous.ning.com/profile/HowardLarson
http://promotionandadvertisingclub.ning.com/profile/HowardLarson
http://chicagosblackbusinessnetwork.ning.com/profile/HowardLarson
http://www.blackstartupbiz.com/profile/HowardLarson
http://homebizconnection.ning.com/profile/HowardLarson
http://pacerrunners.ning.com/profile/howard_larson
http://theultimateadspot.ning.com/profile/HowardLarson
http://multipurebusinessopp.ning.com/profile/HowardLarson
http://www.homebasedbusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
Links to other LOCAL Networking Clubs or Organizations I belong to(if none, enter"none"):
http://twitter.com/LarsonAssociate">http://http://twitter.com/LarsonAssociate
As it is our focused industries we are looking to add clients in are Advertising Specialties, Trade Show Booth Builder, Sign Shop, and an Art Studio. Special bird dog rates apply in these industries

2 New services: Virtual Sales Manager and Total Salesforce Outsourcing

1) Virtual Sales Manager: Don’t have a sales manager but have staff that needs to be trained and managed? Try out virtual sales manager service. Get all the pluses of a real sales manager at a fraction of the cost.
2) Total Salesforce Outsourcing. Want a sales staff, local or nationwide but don’t have the time or expertise to put it in place. Try this one. We will sit down with you, over the phone and go over YOUR numbers to see if it is a cost effective alternative option for your company.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://businessiibusiness.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate

Howard Larson's Blog

Howard Larson

10 Twitter Lessons

As we close on 2009 and the first real year of having twitter as a major part of our marketing what have we learned?

1st, I really don’t need to know all this stuff right now. That’s right, most things can wait.

2nd That being said I do like to find about some things fast, I mean really fast. There are certain things that I like to be at the top of the knowing curve

3rd, Being the first to know something is only an illusory thing. Twitter is about real time knowledge and information. But when… Continue

Posted on December 8, 2009 at 11:34am —

Howard Larson

The Week Ahead December 7 - December 11, 2009

Monday: October Consumer Credit
Tuesday:
Wednesday: October wholesale inventories,
Thursday: October trade balance, Weekly initial jobless claims
Friday: November retail sales, October business inventories

Larson Notes: I was surprised at the drip in unemployment yet I am deeply concerned that construction has no backlog in projects and that there is no big [private sector construction going on. As government projects end so will employment in his secto… Continue

Posted on December 7, 2009 at 8:30am —

Howard Larson

Qualifying A Lead Fast!

What is a lead? Do you really know what a lead for your company is? Do you know when a prospect has everything lined up to buy form you. Or are you sitting there with the old “if they can fog a mirror they are a lead” mentality?

In the business to business (b2b) world, specifically in telemarketing a sales ready lead is defined as “someone who has engaged in a meaningful conversation and has a defined purchasing project of need, a timeframe to buy, a budget and a willingness to further the conv… Continue

Posted on December 4, 2009 at 3:22pm —

Howard Larson

Lead Generation Starts With Targeting The Right Prospects

Getting the best lead generation usually comes down to keeping focused on a few things:

First, target the right prospects. Review who has bought from your company in the past year and develop an ideal prospect model. Industries, company size, geography, reason they use your company, who started the buying process, who made the final decision, why did they select your company, how did they justify the decision to purchase (now),. If you can answer these and a few other questions you will start t… Continue

Posted on December 3, 2009 at 11:10am —

Howard Larson

5 Ways to Fail

1. Keep doing the same thing.

If you expect different results but keep doing the same thing over and over again you will get the same results (almost) every time. I you expect something different, forget it. If something isn't working and a lot of time has gone by, try something new.

2. Assume you know it already.

Be prepared to accept some sort of failure setbacks. If you are having a problem don’t be afraid to ask for help. It is not a sign of weakness. It is not a sign of failure. Quite th… Continue

Posted on December 2, 2009 at 10:42am —

Comment Wall (12 comments)

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At 1:23pm on October 1, 2009, Jennifer Cannon said…
Wow...I know the trade show market is down this year. But I was thinking THAT one would at least be big. Incredible. But, just remember...in the trade show arena...ALL tradeshows are booked a year in advance...which means if the economy was bad last year...this year it will suffer. The economy is turning around now and next year will definitely be a good year for trade show interaction.
At 12:18pm on October 1, 2009, Jennifer Cannon said…
Howard...how was the event at McCormick yesterday....I bet it was HUGE!!
At 10:43pm on March 27, 2009, Eric Michalsen said…
Howard,
Thank you for being the first to friend me here. Going through the site learning what is available.

Eric
At 9:15am on February 21, 2009, Asghar Ali Khatau said…
Hi Howard.
I have just joined BIIB. I liked your profile.
I am expanding my business network and friends' circle.
We may also connect at ecademy, Naymz, Viadeo, xing
Regards
Asghar Ali
At 3:06pm on October 20, 2008, Juliana Nsonwah Kennedy, CPA said…
Thank you. I am looking forward to helping all the Small Business owners here to grow their Businesses through Customized Accounting & Tax Strategies.

Juliana Kennedy, CPA
At 7:04am on October 9, 2008, Steve Reeves said…
Hi Howard

hows the ebony chair?

@frontofficebox
At 8:59am on October 8, 2008, Marti J. Sladek said…
Thanks!
At 11:09am on September 26, 2008, Jennifer Cannon said…
Howard...thanks for the note. Yes, its always nice to see people who live fairly close to you online.

Do you network locally? You should consider starting your own BusinessIIBusiness chapter there is Palatine. We give you all the tools as well as revenue share.

I've been looking at the back door stats on BIIB and noticed that your profile is getting a LOT of hits. :)
At 12:56pm on September 25, 2008, Nathan Crane said…
Hi Howard,
I just wanted to stop by and introduce myself. I am a little new to this network, but I am excited to be meeting so many new, and positive minded people!

I have been fortunate enough to have obtained a very valuable piece of information, and now I want to share it with you...

(Do not tell your clerk at the laundromat when dropping your clothes off, that they "look like they've gained some weight over the holidays"... you may have a surprise coming)

Just kidding.... I guess I'm a dry humor kind of guy ;) Anyway...

The real piece of valuable information is usually sold at 27$, and has been helping me to expand my business online, Pretty Darn Quick! There is over 80 ways you can market your business in this ebook!

I am offering it to you for free, consider it my gift to you for being a part of this network. And please remember to add me as a friend.

Here is the special link for you to get your free download...

Click Here to Download your Full Length Web Marketing Course


Enjoy my friend!
Feel free to stop by anytime, and
good luck with marketing your business!

"Freedom is a choice, happiness is free."
~Nate Crane
My Website
At 6:47pm on September 11, 2008, Lindy Asimus said…
Jennifer is a smart cookie. and she has some great drive to build good networks. I think this should be good too. One day we might turn this whole online networking thing on it's ear and merge it with the physical.
 
 

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Business Marketing Expert Jennifer Cannon is the CEO of BusinessIIBusiness and VP and Director of Marketing for M-C North America Inc. Jennifer helps Businesses create marketing plans, out-of-the-box strategies and a plan for growth


 

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