Monday:
Tuesday:
Wednesday:
Thursday: Weekly initial jobless claims,
Friday: Trade Balance
Larson Notes: As expected everything was good except employment. Did you really think we would not hit unemployment over 10%. But the good news was there. Interest rates remain low. With inventory levels low production levels were raised. And productivity are higher, Government extended the home buyers tax rebate, but the heath care squeaked though the house even with a large group of… Continue
Added by Howard Larson on November 9, 2009 at 8:30am —
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There is nothing more uncomfortable than sitting across the table from someone you are trying to impress and not knowing what fork to use. Or, as a guest, wondering what part of the menu you should order from or when to make a toast. Or, what to do if you found yourself with a huge piece of gristle in your mouth?
Years ago, as a novice fundraiser I sat between two VIP's from separate corporations. One was drinking my water and the other was eating from my bread plate. I had many options – none… Continue
Added by Diane Gottsman on November 8, 2009 at 9:44am —
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What should you be doing when using the various Social Media Networking sites to generate business leads?
Social Media Networking is about reaching people who know little or nothing about you and engage them on a person level with a friendly warm approach. And example would be if you sold running shoes. You could set up a facebook group or a Twitter feed showing your interest and knowledge in the area of specialty shoes. Of course only people how are looking to talk specialty running shoes wou… Continue
Added by Howard Larson on November 6, 2009 at 4:53pm —
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You spend a considerable amount of time and money producing your monthly client print newsletter. Having it tossed in the trash along with the 'B' pile (junk) mail is the last thing you want.
Yet this happens every day to small business owners just like you. In fact, it's probably happening to you right now.
Why? Because most monthly client print newsletters are not put together in a way that screams out "READ ME!"
Having Great Content is Just the Beginning
Ignoring your newsletter's… Continue
Added by David Gruttadaurio on November 6, 2009 at 10:06am —
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So you finally did it. You went out and made the investment in some fancy CRM (Customer Relationship Management) software, Excelent Now what. You really think that is the key to giving you higher Customer Satisfaction ratings?
Ha! Although companies continue to spend a fair amount of money on all sorts of CRM solutions their customer satisfaction ratings have seen little if any improvement.
With traditional CRM technology the focus is on consolidation customer data not managing customer reques… Continue
Added by Howard Larson on November 5, 2009 at 12:06pm —
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Just because you are a good soldier and comply with the Can-Spam act and guidelines does not mean you are getting through to your targeted addresses.
Can you really be surprised to learn that this is not a guarantee that IPS’s can, will or must deliver your emails> ISP’ filters weed out both compliant and non-compliant email messages based on their criteria not yours.
When a user hits the “spam” button (even if only to but the content in their bulk mail file) the ISP records this as a black… Continue
Added by Howard Larson on November 4, 2009 at 11:09am —
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Better-than-expected gain suggests that economic growth in the third quarter could be stronger than anticipated
Industrial production rose 0.7 percent in September after an upwardly revised gain of 1.2 percent in August, according to The Federal Reserve. For the third quarter as a whole, output advanced at an annual rate of 5.2 percent, the first quarterly gain since the first quarter of 2008 and the largest gain since the first quarter of 2005.
Production in manufacturing increased 0.9 percen… Continue
Added by Howard Larson on November 3, 2009 at 9:48am —
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Monday: September Construction Spending, Pending Home Sales,
Tuesday: Factory Orders, Auto & Truck Sales
Wednesday: Federal Reserve Meeting
Thursday: Weekly initial jobless claims, 3rd Quarter Productivity
Friday: Consumer Credit, Wholesale Inventories
Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home… Continue
Added by Howard Larson on November 2, 2009 at 8:30pm —
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Does your blog need a makeover? Perhaps you are burned out on great ideas or maybe your blog is missing that dynamic factor that makes readers want to tune in? If you’ve ever wondered what you can do to make your blog more interesting and fun to write, I have a few ideas. There are a few ways to captive your audience and also make the writing more enjoyable for yourself.
Keep a List of Topics on Hand
When you sit down to write your blog, have a list of topics on hand and ask yourself “why shou… Continue
Added by Serena Carcasole on October 31, 2009 at 11:02am —
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It seems like a mystery why certain websites have higher rankings in Google than others, but there are a few things that can increase your traffic. First, if you aren’t already doing so, start a blog and update it weekly. The search engines like fresh content and blogging will increase your ranking. Make it a priority to blog 3-5 times per week and aim for 300 words per post. Also, make sure you interact with other bloggers, including commenting on their posts, linking to other blogs, and guest… Continue
Added by Serena Carcasole on October 31, 2009 at 11:01am —
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What is the current state of direct marketing these days? Pretty good thank you. When you consider that 3 out of 4 consumers (76%) read the direct mail they receive. Women 35-49 and the heaviest readers at 86% with men above 50 the poorest at 65%.
Direct Marketing Readership in Men
Age 2003 2008
18-34 65% 67%
35-49 64% 77%
+50 68% 65%
Readership in direct mail among women of all ages has increased. As with men the largest increase is among woman in the 35-49.
Direct Marketing Readership in Wo… Continue
Hi Business Professionals,
Are you confused about how mobility can make your company profitable?
If you presently have major concerns about how mobility can help your business become profitable or have tried to add mobility to your company only to have it fall short of what you need then you own it to your business to take this mobility questionnaire to see how to how to plan your mobile network.
I am asking questions about mobility because for many businesses mobility has become a problem be… Continue
Added by howard lee on October 28, 2009 at 7:29pm —
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Take a PEEK for FREE Remember when mobility was simple you had a mobile device that did one thing every well like paging and email and that was all you needed. Now mobile devices with phones, cameras, MP3 players, web browsing, and more has made them more complicated then your computer and yo
E-Mail is the new junk mail. I use it. To a moderate degree but not like I use to. I’m pushing more and more of my marketing back to one-on-one emailing and targeted direct mail projects.
So what has happened? E-mail is so fast, so cheap, so everywhere. Every inbox is filled with spam and everyone has signed or found themselves on who knows how many lists.
We are all so overwhelmed by it all and routinely just switch once e-newsletters that were once important to the junk file. So why not do w… Continue
I am a natural born writer, so writing has always come easy to me. But, when I had to start writing articles everyday for my blog, for my newsletter and for article submission – I quickly ran out of article topics.
Then one day as I was reviewing all of my articles, I realized that there was a structure and a formula behind each article I wrote. By recognizing these formulas I'm able to write an unlimited amount of articles – and write them in record time.
If you want to overcome writer's bloc… Continue
Added by Eric Gruber on October 27, 2009 at 8:57am —
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When you write articles, if you don't keep your audience in mind then you are insulting them. Let me show you an example (unrelated to article marketing) of what happens if you don't keep your targeted audience in mind.
Recently my girlfriend, Kristina Jaramillo, attended one of the worst bridal showers ever. I've never heard of a bridal shower where more than 75% of the guests left insulted, have you?
Here's one of the reasons for the total disaster...
The bridesmaids thought it would be fun… Continue
Added by Eric Gruber on October 27, 2009 at 8:55am —
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Monday:
Tuesday: Durable Goods Orders (B), Case-Shiller Home Price Index, Consumer Confidence (B)
Wednesday: Durable Goods Orders (B), New Home Sales (C+), Crude Inventories
Thursday: Weekly initial jobless claims (C+), Gross Domestic Product (B)
Friday: Personal Income and Consumption (C+), Chicago Regional Manufacturing Surveys (B)
*Rating Scale by Importance (A-F)
Larson note: Last week we saw Home sales go up but new housing st… Continue
Added by Howard Larson on October 26, 2009 at 8:30am —
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How can you start to unleash the power of your web site?
There is no magic formula for successfully moving from an email blasting program as your communication and online marketing tool to one that features real-time interactions between your the marketer and your prospect customer.
There is however some common elements that separates a successful to mediocre to poor program.
Here are 5 of the best practices I have come across.
1. Leveraging interactions to collect customer informatio… Continue
Added by Howard Larson on October 23, 2009 at 11:31am —
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How can you start to unleash the power of your web site?
Now, as if you did not need to before, you really need to be creative with every dollar you spend and with every minute you spend on your marketing. So here are 3 simple things you need to be doing.
1st. make it easy to help your customers find exactly what they want on the first click, if possible! This often means directing them to a landing page rather than your front or home page but it is worth the effort.
2nd.… Continue
Added by Howard Larson on October 20, 2009 at 2:27pm —
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Remember when mobility was simple you had a mobile device that did one thing every well like paging and email and that was all you needed. Now mobile devices with phones, cameras, MP3 players, web browsing, and more has made them more complicated then your computer and you still can't get a call through.
Sales Expert Mike Cooper is the Founder of "Sales Kitchen", a sales leadership and consulting company. He has managed, coached & trained over 600 sales professionals and is a frequent speaker on sales topics to companies and sales professionals.
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