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Howard Larson Keeping Happy Returning Customers

How do you keep your customers happy and returning time and time again? If you are able to maintain regular communication with all your customers you are maintaining the most critical part of a successful relationship. You need to engage with them in order to provide value that goes beyond just your product or service. One way is to create forums where your customers can come and discuss experiences while you participate. This can be done face to face or online. The technology is out there.… Continue

Added by Howard Larson on November 19, 2009 at 11:47am — No Comments

Eric Gruber Why Traditional Article Marketing Should Be Dead!

Article marketing is one of the best ways to gain instant credibility, increase website traffic, build your list and get more sales. But, the only way you'll experience these results is if you stop doing article marketing the traditional way! Here's why most of what you have been told by other so-called article marketing experts and gurus is dead wrong when it comes to writing and submitting articles online. 1. Traditional article marketing rarely results in any new traffic to your site.… Continue

Added by Eric Gruber on November 19, 2009 at 4:56am — No Comments

Howard Larson Direct Mail Works When The Target Is Gone

Direct mail has a cost that you need to be able to handle in this recession, and it is easy to put snail mail and park it as a bad way to market but I beg to differ. Experience shows that many B2B marketing campaigns actually have a better ROI (Return On Investment) than an email campaign when done as a standalone unit. E-Mail is less expensive so why? Consider this first direct mail lists are more plentiful and generally cleaner that an e-mail list you might get. Second, most of us are still… Continue

Added by Howard Larson on November 17, 2009 at 8:30am — No Comments

Chuck Blakeman Making Money is not an Empowering Vision

To build a business that provides you the lifestyle you want, you need a vision that motivates you. And guess what? Making money is not an empowering vision. I know plenty of people who’ve tried it including me. My friend Eddie Drescher has a client who told him, “After $150,000, it didn’t make me any happier to be making $500,000.” Some people push the numbers up or down, but you get the point—money never makes life more meaningful. What we do with it can. I made healthy six-figure incomes f… Continue

Added by Chuck Blakeman on November 16, 2009 at 9:14am — No Comments

Howard Larson The Week Ahead November 16-20, 2009

Monday: Retail Sales, Business Inventories Tuesday: Producer Price Index, Industrial Production, Wednesday: Housing Starts and Building Permits, Consumer Price Index Thursday: Weekly initial jobless claims, Friday: Leading Indicators Larson Notes: I guess the good news is that fewer people went on the unemployment line. First time joblessness was at 502,000 and it takes fewer than ~425,000 job losses to start to gain. With the official jobless rate at 10.2 but the real jobless rate at 17… Continue

Added by Howard Larson on November 16, 2009 at 8:30am — No Comments

Howard Larson 7 Tips for Networking on Twitter

by Al Ferretti and Skeeter Hansen The secret to networking on Twitter is to harness the power of your tweets. All things being equal, people will do business with, and refer business to, those people they know, like, and trust. With that being said networking on Twitter is all about three core values; engaging, building relationships and providing value in your tweets. 1. Engaging: You will make more friends and attract more followers by becoming interested in other people versus trying to get… Continue

Added by Howard Larson on November 11, 2009 at 8:59am — No Comments

Eric Gruber Which Article Template Should You Use?

I was recently asked by one of my Instant Article Writing Templates Kit customers: "Eric, I am amazed by how many different formats and formulas you have created to help us write articles faster. Now, I want to get started in a BIG way. What instant article writing templates should I focus on first?" Here's Your Article Marketing Expert's Answer to Which Article Templates You Should Try First... It's hard for me to answer this question and tell you which article templates you should st… Continue

Added by Eric Gruber on November 10, 2009 at 4:49pm — 1 Comment

Howard Larson African American Market Power

With African American buying power project to reach $1.2 trillion by 2013 marketers are already looking for ways to capitalize on those dollars. Understand this, simply featuring an African American in your campaign does not work, you MUST recognize and speak to the distinctions with in this consumer segment. African American buying power in 2008 in 2008 stood at $913 Billion Dollars up 187% from the $318 Billion in 1990 86% of African American women say advertisers need to do a better jog mar… Continue

Added by Howard Larson on November 10, 2009 at 1:05pm — 2 Comments

Waldo Waldman Honoring our Country's Wingmen on Veteran's Day

As we celebrate this Veterans Day to honor our country's heroes and pay respect to their service and sacrifice, it's difficult not to get caught up with the emotions and controversy surrounding the recent massacre at Fort Hood Army base in TX. What happened was indeed a tragedy and the families and loved ones of those killed or injured will have many challenging days ahead. My heartfelt condolences go out to all of them. Although difficult to do, I am trying not to focus on the individual respo… Continue

Added by Waldo Waldman on November 10, 2009 at 8:58am — 1 Comment

Howard Larson The Week Ahead November 9-13, 2009

Monday: Tuesday: Wednesday: Thursday: Weekly initial jobless claims, Friday: Trade Balance Larson Notes: As expected everything was good except employment. Did you really think we would not hit unemployment over 10%. But the good news was there. Interest rates remain low. With inventory levels low production levels were raised. And productivity are higher, Government extended the home buyers tax rebate, but the heath care squeaked though the house even with a large group of… Continue

Added by Howard Larson on November 9, 2009 at 8:30am — No Comments

Diane Gottsman Business Dining Etiquette - How to Avoid Dining Blunders That Even the Most Successful Executives Make

There is nothing more uncomfortable than sitting across the table from someone you are trying to impress and not knowing what fork to use. Or, as a guest, wondering what part of the menu you should order from or when to make a toast. Or, what to do if you found yourself with a huge piece of gristle in your mouth? Years ago, as a novice fundraiser I sat between two VIP's from separate corporations. One was drinking my water and the other was eating from my bread plate. I had many options – none… Continue

Added by Diane Gottsman on November 8, 2009 at 9:44am — No Comments

Howard Larson Social Media For Lead Generation?

What should you be doing when using the various Social Media Networking sites to generate business leads? Social Media Networking is about reaching people who know little or nothing about you and engage them on a person level with a friendly warm approach. And example would be if you sold running shoes. You could set up a facebook group or a Twitter feed showing your interest and knowledge in the area of specialty shoes. Of course only people how are looking to talk specialty running shoes wou… Continue

Added by Howard Larson on November 6, 2009 at 4:53pm — No Comments

David Gruttadaurio 7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time

You spend a considerable amount of time and money producing your monthly client print newsletter. Having it tossed in the trash along with the 'B' pile (junk) mail is the last thing you want. Yet this happens every day to small business owners just like you. In fact, it's probably happening to you right now. Why? Because most monthly client print newsletters are not put together in a way that screams out "READ ME!" Having Great Content is Just the Beginning Ignoring your newsletter's… Continue

Added by David Gruttadaurio on November 6, 2009 at 10:06am — No Comments

Howard Larson CRM Does Not Mean Customer Satisfaction

So you finally did it. You went out and made the investment in some fancy CRM (Customer Relationship Management) software, Excelent Now what. You really think that is the key to giving you higher Customer Satisfaction ratings? Ha! Although companies continue to spend a fair amount of money on all sorts of CRM solutions their customer satisfaction ratings have seen little if any improvement. With traditional CRM technology the focus is on consolidation customer data not managing customer reques… Continue

Added by Howard Larson on November 5, 2009 at 12:06pm — No Comments

Howard Larson Can-Spam Compliance is not Guaranteed Delivery

Just because you are a good soldier and comply with the Can-Spam act and guidelines does not mean you are getting through to your targeted addresses. Can you really be surprised to learn that this is not a guarantee that IPS’s can, will or must deliver your emails> ISP’ filters weed out both compliant and non-compliant email messages based on their criteria not yours. When a user hits the “spam” button (even if only to but the content in their bulk mail file) the ISP records this as a black… Continue

Added by Howard Larson on November 4, 2009 at 11:09am — No Comments

Howard Larson Industrial Production Shows Big Gains

Better-than-expected gain suggests that economic growth in the third quarter could be stronger than anticipated Industrial production rose 0.7 percent in September after an upwardly revised gain of 1.2 percent in August, according to The Federal Reserve. For the third quarter as a whole, output advanced at an annual rate of 5.2 percent, the first quarterly gain since the first quarter of 2008 and the largest gain since the first quarter of 2005. Production in manufacturing increased 0.9 percen… Continue

Added by Howard Larson on November 3, 2009 at 9:48am — No Comments

Howard Larson The Week Ahead November 2-6, 2009

Monday: September Construction Spending, Pending Home Sales, Tuesday: Factory Orders, Auto & Truck Sales Wednesday: Federal Reserve Meeting Thursday: Weekly initial jobless claims, 3rd Quarter Productivity Friday: Consumer Credit, Wholesale Inventories Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home… Continue

Added by Howard Larson on November 2, 2009 at 8:30pm — No Comments

Serena Carcasole Make Your Blog Stand Apart From the Crowd

Does your blog need a makeover? Perhaps you are burned out on great ideas or maybe your blog is missing that dynamic factor that makes readers want to tune in? If you’ve ever wondered what you can do to make your blog more interesting and fun to write, I have a few ideas. There are a few ways to captive your audience and also make the writing more enjoyable for yourself. Keep a List of Topics on Hand When you sit down to write your blog, have a list of topics on hand and ask yourself “why shou… Continue

Added by Serena Carcasole on October 31, 2009 at 11:02am — No Comments

Serena Carcasole How to Get Higher Rankings in Search Engines

It seems like a mystery why certain websites have higher rankings in Google than others, but there are a few things that can increase your traffic. First, if you aren’t already doing so, start a blog and update it weekly. The search engines like fresh content and blogging will increase your ranking. Make it a priority to blog 3-5 times per week and aim for 300 words per post. Also, make sure you interact with other bloggers, including commenting on their posts, linking to other blogs, and guest… Continue

Added by Serena Carcasole on October 31, 2009 at 11:01am — No Comments

Howard Larson Direct Marketing and the Retail Market Place

What is the current state of direct marketing these days? Pretty good thank you. When you consider that 3 out of 4 consumers (76%) read the direct mail they receive. Women 35-49 and the heaviest readers at 86% with men above 50 the poorest at 65%. Direct Marketing Readership in Men Age 2003 2008 18-34 65% 67% 35-49 64% 77% +50 68% 65% Readership in direct mail among women of all ages has increased. As with men the largest increase is among woman in the 35-49. Direct Marketing Readership in Wo… Continue

Added by Howard Larson on October 30, 2009 at 9:20am — 2 Comments

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Sales Expert
Mike Cooper is the Founder of "Sales Kitchen", a sales leadership and consulting company. He has managed, coached & trained over 600 sales professionals and is a frequent speaker on sales topics to companies and sales professionals.

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David Morin is the Co-Founder of Branding & Award Winning Design Firm "Powerplay", David found his passion helping businesses shaping their brand and put together simple branding strategies to take on their competitors and give them a run for their money.

Human Resources Expert Kathline Holmes Kathline's company, Gailforce HR Solutions is a leading provider of training and consulting services she specializes in leadership and human resources training both in person and on-line.
Business Coaches - Coaching Expert Jeff Dostal Jeff assists Business Coaches in achieving higher levels of profit & success with their clients by utilizing a "Marketing Firepower" strategy.

Business Marketing Expert Jennifer Cannon is the CEO of BusinessIIBusiness and VP and Director of Marketing for M-C North America Inc. Jennifer helps Businesses create marketing plans, out-of-the-box strategies and a plan for growth


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